Top 5 Investing and Financial Management Apps in Kenya Q4 2022

The fourth quarter of 2022 saw notable activity among the top 5 investing and financial management apps on a unified platform in Kenya. Here's a closer look at how these applications performed in terms of weekly downloads, revenue, and active users.

ExpertOption — Binary Options experienced fluctuating weekly downloads, starting with 17.5K in late September and gradually declining to 3K by the end of December. Active users showed a similar trend, peaking at nearly 28.4K in late October before falling to 14.7K by the end of the year.

IQ Broker - Trading Platform had a notable increase in weekly downloads, starting at 3.9K in late September and ending the quarter at 11.6K. Active users also saw a significant rise, from 17K to 32.3K over the same period.

World App - Worldcoin Wallet saw a consistent increase in weekly downloads, peaking at 11.1K in late November before settling at 5.3K by the end of December. Active users similarly grew from 4.3K to a high of 15.6K in mid-December, ending the quarter at 14.1K.

Binance: Buy Bitcoin & Crypto maintained a steady download rate throughout the quarter, with a high of 8.2K in mid-October and a low of 3.2K in late December. Active users remained robust, peaking at 132.7K in mid-October and ending the quarter at 120.3K.

Mara Wallet experienced a sharp decline in weekly downloads, starting at 5.7K in late September and dropping to just 17 by the end of December. Despite this, active users remained relatively stable, with a peak of 34.4K in mid-October and ending the quarter at 18.9K.

For more detailed insights and data, visit Sensor Tower.